An Attention-Based View on Environmental Management: The Influence of Entrepreneurial Orientation, Environmental Sustainability Orientation, and Competitive Intensity on Green Product Innovation in Swedish Small Manufacturing Firms

Green product innovation (GPI) is a cornerstone of environmental management. Recent reviews on GPI have shown that research antecedents has mainly focused identifying specific factors influencing the use GPI. However, most studies lack comprehensive theoretical explanation findings. In this study, which based sample 303 Swedish small manufacturing firms, to are examined using attention-based view firm. Two attentional perspectives, namely, entrepreneurial orientation and sustainability orientation, were found positively influence Moreover, situated attention, in terms competitive intensity, strengthens relationship between The study highlights usefulness an management firms.